Should You Be Doing Your Own Social Media?
A Guide for Small Business Owners
If you’re constantly asking yourself, “Should I be doing all of this on my own?”, this one’s for you. Let’s talk about when it makes sense to manage your own social media… and when it’s time to bring in help.
Should You Be Doing Your Own Social Media?
If you're a small business owner, you've probably worn every hat: from customer service and product development to accounting and, yes, marketing.
Instagram? Pinterest? Reels? You’ve dabbled… maybe even gone all in. But at some point, managing social media can start to feel like a full-time job. That’s because… it is!
So, how do you know if it’s worth continuing to do it yourself, or if it’s time to hire someone?
Let’s break it down.
When It Makes Sense to DIY
Social media can be an incredible tool when you’re just starting, especially if:
You’re still defining your brand voice
You have more time than money
You’re exploring what types of content resonate
If that’s you—great! Grab a simple content planner, stick to 1–2 platforms, and post consistently.
But if you’re finding yourself stuck in content creation mode instead of working on your business… keep reading.
Signs It’s Time to Get Help
Here’s how you know it might be time to pass the torch:
1. You’re Stuck in “Posting Just to Post”
You’re showing up, but there’s no real strategy behind it, and it’s not driving results. A social media manager brings intentionality, so every post has a purpose.
2. You’re Burnt Out from Doing It All
Your energy is better spent on what only you can do: serving your clients, refining your products, or growing your offers. Delegating content frees up mental space (and actual hours).
3. You’re Missing Opportunities to Grow
You’ve got a great product or service, but you’re not reaching new people. Social media managers know how to use content, hashtags, and trends to help you get found.
What a Social Media Manager Can Do For You
At Two Soeurs Social Studio, we help small business owners like you:
Build a strategy that aligns with your goals
Create scroll-stopping content that feels like you
Show up consistently (without you needing to do it all)
Grow your audience organically
Whether you want someone to take it all off your plate or you need support with strategy, we’ve got options!
Final Thought
You don’t have to do it all.
And honestly? You probably shouldn’t.
If your to-do list is growing and your Instagram presence is shrinking, it might be time to get support, so your business can grow, and you can breathe!
Ready to see what it could look like to work together?
→ Learn more about the Social Studio here.