Sustainable Beauty Brands to Support: 5 Clean Favorites for 2025
More people are choosing beauty products that are better for their bodies—and the planet. If you’re trying to reduce waste, avoid harmful ingredients, or shop with more intention, this list is for you.
Here are five sustainable beauty brands that are doing things right in 2025. They're ethical, eco-conscious, and still deliver great results.
1. ILIA Beauty
Why we love it: ILIA blends skincare with makeup in a clean, minimalist way. Their best-selling skin tint has SPF, light coverage, and nourishing ingredients.
Cruelty-free
Recycled packaging
Clean, transparent ingredients
Top pick: ILIA Super Serum Skin Tint SPF 40
2. RMS Beauty
Why we love it: RMS is known for its creamy highlighters and natural formulas. Everything is made with raw, food-grade ingredients and packaged with intention.
Organic, non-toxic
Recyclable glass jars
Founded by a makeup artist who wanted better options
Top pick: RMS Living Luminizer
3. Ethique
Why we love it: This New Zealand brand makes solid beauty bars that replace bottles—no plastic, ever. It’s simple, effective, and waste-free.
100% plastic-free
Vegan and cruelty-free
Compostable packaging
Top pick: Ethique Solid Shampoo Bar
4. Herbivore Botanicals
Why we love it: Beautiful inside and out. Herbivore’s skincare line is plant-based, packaged in glass, and designed with sustainability in mind.
Vegan and cruelty-free
No synthetic ingredients
Recyclable or reusable containers
Top pick: Herbivore Pink Cloud Moisturizer
5. Burt’s Bees
Why we love it: A longtime natural beauty favorite, Burt’s Bees offers affordable, widely available products with recyclable packaging and a focus on sustainability.
Responsibly sourced ingredients
Cruelty-free
Recyclable packaging
Top pick: Burt’s Bees 100% Natural Lip Mask Set
Switching to sustainable beauty doesn’t mean giving up quality—it just means shopping smarter. Even replacing one product in your routine makes a difference.
Want to make the switch? Start with one of the brands above and see how good clean beauty can feel.